Defensive Driving: A Lesson in Avoiding Deer

We’ve all been there: You’re driving along, minding your business, and a deer has the audacity to appear out of nowhere; ruining your otherwise peaceful commute. While the right insurance coverage can help you get back on the road faster, hitting a deer is still a frustrating, time consuming, and potentially dangerous situation.

A few simple steps can help you avoid a run-in with nature’s furry friend and help save you time and money. Here are some defensive driving tips to keep in mind the next time you’re on the road:
  • Watch carefully for deer from sunset to midnight, as well as during the hours shortly before and after sunrise. Statistically, you’re more likely to hit a deer during these times than any other.
  • Take note of deer-crossing signs and places known to have a large deer population. Monitor your surroundings, especially in areas where roads divide agricultural fields from forestland.
  • If you see one deer, chances are more are nearby. Slow down and prepare for more to cross the road.
  • When driving at night, be sure to use your high beams when there is no oncoming traffic. The bright lights reflect better off the eyes of deer on or near the road, making it easier for you to notice them from a distance.
  • If you notice a deer on or near the road, slow down and hit your car horn with one long blast to frighten the deer away.
  • While you may need to brake firmly to avoid hitting a deer, be sure to stay in your lane. Swerving to avoid a deer could cause you to lose control of your vehicle or hit another motorist.
  • ALWAYS WEAR YOUR SEAT BELT!! Seriously, we can’t reiterate the importance of this one enough.
  • Despite your best intentions, deer-deterring devices, such as deer whistles, deer fences, and reflectors, do nothing to improve your chances of avoiding a collision.
  • If you do happen to hit a deer, DO NOT approach or touch the animal. The last thing you want is to cause further injury to the animal or be hurt yourself. Instead, move your vehicle off the road, if possible, and call 911.
  • Lastly, be sure to contact your BHFCU Insurance agent or insurance company to report the incident. We recommend saving our number – 605.718.7888 - and your insurance company’s number in your contacts for easy access.
Make sure you’re protected from all of life’s accidents. Contact BHFCU Insurance today to take advantage of a free insurance review. Call 718-7888, email, or visit to get started. Stop by our Downtown, Elk Vale, Mountain View, or Plaza Drive Member Service Centers in Rapid City to visit with an agent in person!

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